Users will soon have a updated setting that enables them to reduce the amount of artificial intelligence-produced content appearing in their streams. This move comes as the service disclosed that it now features over 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a widespread release. This shift coincides with a surge in AI content, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the quickest rising video streams on a competing service primarily display AI-generated videos. A large amount of this output is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is often nonsensical or surreal.
Based on user feedback that a lot of users like content made with AI tools, including digital art to educational videos, and we intend to provide users the option to see more or less of that, based on their own likes,” said a platform representative.
Volume and Proportions
The platform shared that there are presently 1.3 billion videos on its network tagged as AI-generated. Collectively, over 100 mn videos are added to the service each day, making AI content a minor percentage of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the amount of artificial media they view by accessing the topic control option in the application and picking AI-made media. Additional categories that currently be modified under the setting cover news, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies require creators to tag lifelike artificially created content, and it prohibits malicious fake videos of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the platform will now attach an “AI-made” label to content produced via its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This action is intended to stop users from seeking to evade the labeling process.
Responsible AI Funding
The platform is additionally establishing a $2 million educational fund for professionals and institutions to produce educational content about responsible artificial intelligence. This project will assist educational bodies specializing in training coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, amid controversy over intentions to lay off hundreds of review team members in the United Kingdom. It is expected to cut a significant number of roles in its trust and safety team in its British office, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official stated that human moderation would continue to be important, but AI can shield workers by filtering out the most graphic content before it gets reviewed by staff. TikTok stated a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to the use of its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”
